Unlocking the power of Rownd automations for your product waitlist

You’ve got a brilliant app in the works, and now it’s time to build excitement and engage your users before you launch. A waitlist is a powerful tool to generate buzz, establish communication with your user base, and ensure a smooth onboarding process once your app is ready. But how do you make your waitlist flow as seamless and engaging as possible?

Enter Rownd Automations.

With Rownd, automating your waitlist flow and creating a frictionless first-time sign-in experience is easier than ever. Let’s dive into how you can leverage Rownd’s automation features to create an amazing experience for your users, all while keeping the momentum going as you prepare for your big launch.

Why have a waitlist?

• Build excitement: A waitlist keeps your users engaged and excited about your app before it's even available. It creates anticipation and makes your app feel exclusive, building up a sense of urgency.

• Establish communication: A waitlist lets you stay in touch with your user base, keeping them informed about your app's progress, updates, and launch dates.

• Gather insights: You can also use the waitlist to gather user preferences or feedback that can help tailor your app’s features and make it even better when it launches.

Setting up your waitlist flow with Rownd automations

Here’s how you can get started using Rownd to automate your waitlist and make first-time sign-ins a breeze when your app is ready:

1. Install Rownd on your website

First things first, you need to integrate Rownd with your website. Installing Rownd is simple and can be done by adding a code snippet to your website’s custom code. Once added, Rownd will handle authentication on your site.

2. Create your sign-in automation

Next, create a Sign-in automation tied to a button on your site—something like “Join the Waitlist.” To do this in the Rownd Platform, navigate to the "Automations" tab and press "New automation," and select the "Sign-in" automation.
This automation should be customized to welcome users with a friendly message like: “Welcome! Join the waitlist and we’ll be in touch soon!” By setting this up, you provide users with a smooth, easy way to get on your waitlist and stay connected.

3. Add a redirect to the automation

After a user joins the waitlist, redirect them to a special “Thank You” page, or “Welcome to the List” page. This can include additional information or a thank-you message for joining. Keeping users informed and engaged will maintain their excitement.

4. Enable “Unverified” sign-in on Rownd

For users joining the waitlist, you don’t want to create any friction. Enable “unverified” sign-in on the Rownd platform in the Settings tab, so waitlist users don’t need to verify their email just to join. This keeps the process quick and easy for your users, reducing any barriers to entry.

Building even more engagement

Once you’ve got your waitlist set up, there are a few more things you can do to build excitement and gather more useful information for when the app is ready:

1. Hook up your waitlist to your email provider

From the Integrations tab in the Platform, you can use Rownd’s custom email provider integrations or the Rownd webhook integration to sync your waitlist users with your preferred email providers, like Mailchimp, HubSpot, or others. This way, you can send out updates and important information about your app’s progress, making sure your users are kept in the loop.

2. Gather more information passively

As your users are waiting, you can use Rownd’s other automations to gather more information for their profiles. For example, you can trigger a "Request more information" automation to request their first name, zip code, or even prompt them to set up a passkey for easier sign-ins when the app is ready. This can be done passively, making sure you’re not overwhelming users with forms or extra steps.

The big launch: Transitioning your waitlist to sign-in

When your app is ready to go live, Rownd makes it simple to transition your waitlist users into fully onboarded customers. Here’s what you can do:

1. Switch the waitlist button to a sign-in button

Change the waitlist button on your site to a sign-in button. Then, update the existing waitlist automation to redirect to your app after sign in. With Rownd’s deep linking capability, you can redirect users straight to your app, whether it’s mobile or web, without them needing to sign in again. This eliminates any frustration and allows users to dive straight into exploring your app.

2. Use Rownd’s APIs for direct sign-in links

In your launch communication emails, include direct sign-in links using Rownd’s APIs. When users click to try the app, they will already be signed in, bypassing account creation and getting straight to the experience. This is a huge boost to user experience and ensures a smooth, frustration-free launch.

The takeaway: Automating your waitlist for a smooth launch

With Rownd, automating your waitlist flow is not only easy but also incredibly effective in creating a seamless experience for your users. From reducing friction during the waitlist sign-up to ensuring a quick, smooth sign-in process at launch, Rownd helps you build excitement and keep users engaged, all while reducing the complexity of onboarding.

Ready to automate your waitlist and get your app launch-ready? Check out our documentation for more information and to start setting up your automations today.