Rownd vs. Home-Built Authentication: Save Time and Scale Faster

Building your own authentication system may seem like a cost-effective solution, especially for small projects or prototypes. However, as your app grows, maintaining and iterating on a custom solution becomes increasingly time-consuming and expensive. Rownd offers a ready-made, scalable alternative that saves development time while delivering a better user experience. Let’s explore how Rownd compares to home-built authentication solutions.

1. Development Effort & Maintenance
Home-built authentication systems require constant updates to stay secure and functional. Developers need to manually implement changes, test new features, and ensure compatibility with evolving standards like JWT and OAuth.

Rownd eliminates this burden with a fully managed authentication platform. Its SDKs and no-code tools let teams implement and iterate on login flows quickly, freeing up developers to focus on core product features.

2. User Experience
Custom authentication solutions often rely heavily on passwords and offer limited features, like basic sign-in and social logins. Adding modern options like biometrics or passwordless login can be complex and time-intensive.

Rownd provides advanced features like native biometrics, passkeys, and progressive onboarding out of the box. Its fully functional user profiles and automations help teams deliver a seamless, user-friendly experience that boosts conversions.

3. Onboarding & Conversion
Home-built solutions treat users as either onboarded or not, missing opportunities to gradually introduce features and value.

Rownd’s progressive onboarding approach creates instant users and collects data over time as users engage with your app. This method has been proven to drive 2x–10x higher conversion rates than static flows.

4. Pricing
Building your own authentication system may seem cheaper upfront, but the ongoing costs of maintenance, updates, and user churn can quickly add up. Rownd’s transparent, scalable pricing ensures predictable costs and a fast return on investment. Most teams see ROI within two months of implementation.

5. Migration from Home-Built Solutions to Rownd
Rownd makes it easy to transition from a home-built solution. With detailed migration guides, support for user data migration, and tools to keep users signed in during the process, Rownd ensures a smooth switch with minimal disruption.

Conclusion:
While home-built solutions may work for small projects, Rownd provides the scalability, features, and support needed to grow with confidence. From saving development time to improving user conversions, Rownd is the better choice for teams focused on delivering exceptional user experiences.

Make the switch today!
Visit our Migration Documentation to learn how to move from a home-built solution to Rownd.