Harness the Power of Sub-Brands with Rownd
Rownd's sub-brands allow one user to span multiple apps, creating a better user experience without compromising your design and branding.
May 22, 2024
Rachel
In today's diverse digital landscape, businesses often manage multiple brands or products under a single umbrella. Rownd's sub-brands feature offers a seamless solution for user management across varied applications, enhancing both user experience and operational efficiency.
What is a Sub-Brand?
A sub-brand functions as an extension of your main Rownd application. It allows for distinct branding elements and customizations, such as themes and automated workflows, while sharing a central user base. This means users can navigate between different brands or products using a single account, maintaining a consistent profile across platforms.
Why Implement Sub-Brands?
Implementing sub-brands can significantly streamline user management and enhance analytical insights across different segments of your business. For instance, a sports league might use sub-brands for different teams, allowing fans to access each team's app with one account, while the league monitors engagement across these apps.
Setting Up and Utilizing Sub-Brands
Setting up sub-brands with Rownd is straightforward:
Navigate to the design tab in the Rownd dashboard.
Create and customize your sub-brands.
Implement them in your applications using specific app keys.
This feature is particularly useful for businesses looking to test new features or expand their digital footprint without disrupting the user experience.
For a detailed guide on how to leverage sub-brands in your Rownd application, visit the Rownd documentation on sub-brands.
