🚀 Feature Release: Smart links are here — Powerful deep linking without the qverhead

Let’s be honest: getting users to the right screen is harder than it should be.

Whether you're sending out onboarding emails, launching a beta, or kicking off a campaign — routing users to the right platform (web, iOS, Android) and getting them signed in without friction takes work. It often means juggling tools, custom code, or paying for another service entirely just to make “one link” behave smartly.

That’s why we built Rownd Smart Links.

One link. Every platform. Seamless experience.

Smart Links make it easy to:

• Route users to different destinations based on their device

• Deep link directly into your product

• Guide users through onboarding or sign-in flows

• Launch marketing campaigns without having to build extra infrastructure

Whether you’re sending people to a web dashboard, an iOS app, or a specific screen in Android, Smart Links know where to go.

Built for growth — not overhead.

Smart Links aren’t just flexible — they’re cost-effective.
With other tools, you might:

• Pay for link routing or click tracking

• Hack together deep links with Firebase or Branch

• Maintain custom logic just to get users into the right spot

With Rownd, Smart Links are built in. They’re part of the same system that powers your sign-in, onboarding, and user personalization — so you can cut the extra tools and move faster.

How it works:

When you create a Smart Link in Rownd, you’ll:

1. Set a default destination — where the link should go if the platform can’t be detected.

2. (Optional) Add platform-specific destinations for:

   • Web

   • iOS

   • Android

When someone clicks the link, Rownd automatically detects their platform and routes them accordingly — no extra work required.

Smart Links also integrate directly with Rownd’s authentication, so users can:

• Land where they need to be

• Get signed in (only when it makes sense)

• Continue the flow without interruption

Bonus features you’ll actually use

• Add UTM parameters
  Add custom parameter pairs to your Smart Links, including marketing tags like utm_source, utm_campaign, utm_content, utm_medium, and utm_term. You can also define your own custom tags to support any tracking needs your team has.

• Customize the link preview
  Set your own preview title, description, and image — so links look exactly how you want them to when shared on social or in messages.

• Auto-generated QR codes
  Every Smart Link comes with a matching QR code, ready to drop into flyers, emails, packaging, or anywhere else your users might scan.

Coming soon…

• Custom domains and subdomains
  Soon, you’ll be able to configure the subdomain used in your Smart Links, making them feel even more on-brand.

• Link analytics
  Track click metrics, see which platforms users are coming from, and understand performance at a glance — right from the Rownd dashboard.

Try it out — and tell us what you think!

Smart Links are available now in your Rownd dashboard. If you're already using Rownd, there’s nothing new to install or integrate.

👉 Create your first Smart Link → From the Rownd platform, tap "Smart links" in the navigation and get started.

We’d love your feedback — what works, what’s missing, what’s magical. Try it out and let us know!